International Shooting
Sport Federation
A new digital experience for shooting sport.
Services
Animation
Brand Refinement
Website Design
Credits
Animation: Abbie Dorman
Photography: ISSF / Xaher11 / Wikimedia Commons (CC BY-SA 4.0)
Video: ISSF
We worked with the International Shooting Sport Federation (ISSF) to create a fresh, modern website ahead of the Paris 2024 Olympic Games. Building on their existing visual identity, we introduced new ways to bring the brand to life through animation, typography and creative use of their iconic symbol. The result is a bold, contemporary website that makes it easier for athletes, fans and the wider shooting sport community to explore the world of ISSF, giving the organisation a stronger digital presence on the international stage.
